Cloudnine Creatives

CLOUDNINE

Brand Identity,Logo Designing,Environmental Graphics, Marketing Collaterals,Design Language.

About

Healthy Mothers, Happy Babies.

Being the brand’s communication partner from its very inception deserves a special mention. Today, Cloudnine is at the peak of its brand journey. The positioning statement “Pregnancy is not illness Its wellness” had to be depicted through each of the creative communication. Cloudnine, believed that a child is life’s greatest gift and pregnancy is one of the most magical experiences nature can offer. To communicate this, they were looking for a specialist with a strong creative healthcare communication background who could understand their clientele and communicate to them at a deeply personal level.

In alignment with this thought we came up with the concept of “Celebrating Life” as birthing is not delivering a child but it’s a birth of a mother, a father and a new life.

Each piece of work done was a testimony creating an emotional bond between the patient and the hospital. The logo depicted feeling of security and nurturing a special bond between mother and a baby.

The look and feel of the hospital was designed to give a warm welcome to its patients and the colourful creatives across gave it an optimistic and cosy feel. The kids section collaterals were selected among top 5 across India at prestigious Big Bang Awards 2017.

In this journey we together have created a success story and a space filled with love and laughter to welcome the new life…